About us

AI and data team
in Barcelona

Value UP AI is a consulting and development company specialized in data, artificial intelligence and process automation. No unnecessary management layers. No empty promises. Real projects, delivered.

Who we are

We are a small, agile and technically solid team. We cover the entire data lifecycle (from ingestion to decision-making) with profiles that combine data engineering, data science, software development and cloud architecture.

We are not a large consultancy with hundreds of employees and management layers. We are a team of specialists that works directly with you, understands your business and delivers solutions that work in production.

"No unnecessary management layers. No empty promises. Real projects, delivered."

Areas of expertise
Data engineering
Machine Learning & AI
Visualization & BI
Cloud and Infrastructure
Automation
Software development
The team

Over 100 years of experience in technology, data and business

Behind Value Up AI are people who have led technology departments, sales teams and transformation projects at world-leading business schools, international consultancies, tech companies and industry. Today we put all that experience to work on a single goal: making AI deliver real value for your business.

100+
years of combined experience
34
years running the systems of a world-leading business school
70
people in the largest technology team we have led

Eduardo Díaz del Río

Co-founder
40+ years in technology

Industrial engineer with an Executive MBA. For 34 years he ran the information systems of a world-leading business school, heading a 70-person department: large-scale technology transformations, cybersecurity (from responding to cyberattacks to building a robust security posture) and data for better decisions. He then served as CTO of a British tech company and head of R&D at a campus specialised in AI and cybersecurity.

Technology strategyDigital transformationCybersecurityTeam leadership

Bruno Enrich

Co-founder
5+ years in systems, cloud and AI

Trained in Telecommunications Engineering. He has been CIO and CTO of a technology training campus, managing its entire Azure cloud environment, infrastructure and Microsoft systems security. As a higher-education instructor in AI and cybersecurity, he builds predictive models and teaches how to apply them to real problems. He works between Spain and the US.

AzureCybersecurityMachine learningPower BI

Albert Bové

General management and international expansion
35+ years running companies

Entrepreneur and executive with more than three decades in general management on both sides of the Atlantic. He founded and ran a Barcelona software consultancy for 15 years, serving some of the country's leading companies and financial institutions. In the US he spent a decade running a manufacturer of equipment for the semiconductor industry, taking it from a local to a national and international market, and set up the North American subsidiaries of two European industrial groups. He then led a technology-focused professional education foundation, delivering executive programmes in Industry 4.0, cybersecurity, data and AI for major multinationals.

General managementUS expansionBusiness developmentNegotiation

Enric Marsà

Head of AI Growth and strategic partnerships
15 years in business development

Business Administration graduate (Barcelona and London) with executive training in leadership. He has been Chief Commercial Officer of a technology training campus and led sales teams at international business schools. As a management consultant he worked on efficiency and profitability for one of the leading low-cost airlines, an e-commerce platform and a key supplier to the global steel industry.

Commercial strategyPartnershipsManagement consultingInternational growth

Max Pérez

Product development
1+ year of experience

Final-year Electronic Engineering student specialising in hardware design. He comes from technical sales in the chemical industry, where he focused on lead generation and new business opportunities, and drove the rollout of innovative, sustainable solutions. He combines an engineering background with a customer view to turn our solutions into products.

Electronic engineeringProductLead generationSustainable innovation
Why Value Up AI

What defines us

⚡

Real agility

A compact team with no management layers. You talk directly with whoever implements. Decisions are fast and changes are applied in hours, not weeks.

◎

Full data lifecycle

We cover everything from ingestion to decision-making. Engineering, analysis, visualization, automation and AI without relying on third parties.

◈

Partner mindset

We are not vendors. We are a team that gets into your problem. We adapt to your model and stay with you from the initial approach to delivery.

✓

Real deliverables

Documented code, maintainable solutions and data quality standards. What we deliver works in production (with no artificial dependencies).

◱

No empty promises

If we don't see a real fit with your project, we tell you. We prefer not to start something we won't be able to do well.

⟳

Pragmatism

We choose the right tools for each problem, not the trendiest ones. The goal is always to solve (not to impress).

Technology stack

The tools we use

Data engineering
SQLPythonETL PipelinesPostgreSQLMySQLSQL Server
Data science
pandasnumpyscikit-learnmatplotlibseabornEDA
Machine Learning & AI
Predictive modelsNLPOpenAI APIAnthropic APILLMs
Visualization & BI
Power BITableauLookerReal-time dashboards
Cloud and Infra
AzureAWSDockerKubernetesLinuxCI/CD
Automation
N8NMakePower AutomateEnd-to-end workflows
Software development
PythonFastAPIFlaskREST APIsGitIntegrations

Want to work with us?

Tell us about your project and we'll see if there's a fit.

Get in touch
AI consulting based in Barcelona, working in Spain and the US →